I was inconsiderate but now I’m everywhere
When I was in the music business, there was a record producer who lived in New Jersey, but refused to come into New York City. Anyone that wanted to meet with him had to drive all the way down to his little town. I thought, “What’s his problem? Is he lazy or scared?”
When musicians or authors ask my advice on distribution, I recommend using all forms of media, because…
Some people only listen to audio.
Some people only watch video.
Some people only read paper books.
Some people only swipe feeds on their phone.
etc
If you have something worth spreading, it’s considerate to spread it widely, to reach people through their favorite medium.
But me? I was acting like the record producer in New Jersey, making everyone come to my website. It was inconsiderate. So I’m taking my own advice, and distributing through the top channels.
My own site is the master source of everything I make. But now it’s also shared everywhere, so we can meet in your city instead of my little town.
Ive always loved your website and found it super inspiring in building my own (kylewrites.com).
Really love this publishing on other platforms with the website being a central home tho. May as well I guess, right?
I understand this approach but each one of these platforms has its own “vibe”.
Are you tailoring each message to each platform? I know some overlap but this sounds exhausting and the perfect recipe for burnout.
One thing about your record producer that intrigued me. If he delivered, isn’t it worth it?
I think there’s a fine line between being “inconsiderate” and being “exclusive”